Botaneco Garden and Dewan Bandaraya Kuala Lumpur Launch ‘Plant A Seed, Grow A Forest’ Campaign to Plant Rainforest Trees At Taman Antarabangsa Bukit Jalil
Botaneco Garden and Dewan Bandaraya Kuala Lumpur Launch
‘Plant A Seed, Grow A Forest’ Campaign to
Plant Rainforest Trees At Taman Antarabangsa Bukit Jalil
Are you ready
to Plant A Seed, to Grow A Forest? Join Botaneco Garden as the nature-inspired
personal care brand raises funds to plant Malaysian rainforest trees at
selected locations within the Dewan Bandaraya Kuala Lumpur (DBKL) managed Taman
Antarabangsa Bukit Jalil.
Throughout August
2019, one percent of all Botaneco Garden Product Sales from Guardian stores
nationwide will be channelled to planting Malaysian rainforest trees with wide canopies
to provide shade close to the main lake at Taman Antarabangsa Bukit Jalil.
This is the third
consecutive ‘Plant A Tree, Grow A Forest’ annual environmental initiative by Botaneco Garden, a
nature-inspired personal care line is made from an innovative and sophisticated
blend of botanical ingredients and eco-certified oils with a free from specific
harmful chemicals that is safer for users and for the environment. The brand
includes various hair and body care lines for adults as well as a line for
babies and toddlers. It is available, nationwide, exclusively at Guardian, and
at the Guardian e-store. There are more than 400 Guardian outlets nationwide.
The brand has
partnered with DBKL, to support the council’s Towards 70 by 30 drive, which is
in line with the Kuala Lumpur Low Carbon Society Blueprint 2030 which targets to
reduce the city’s emission intensity by 70% by 2030[1].
Increasing the
number of trees planted is a step towards reducing emission intensity. Trees use the energy of sunlight,
and through the process of photosynthesis they take carbon dioxide (CO2) from
the air and water from the ground. In the process of converting it into wood
they release oxygen into the air. In addition to the CO2 that trees capture,
they also help soil capture significant amounts of carbon[2].
City parks helps
to make nature more accessible to the public, and can help in promoting
healthier and more active lifestyles. The Taman Antarabangsa Bukit Jalil is an
ideal location for the Plant A Seed, Grow A Forest initiative as it is a
popular recreational city park famed for its walking and jogging trails, lakes,
themed international gardens including a dedicated area for people with
disabilities, playgrounds and reflexology paths.
On weekends and
during ‘wedding season’ it is thronged for bridal and nature photography.
Families and animal lovers gather at the lakeside area to feed the fish and
tortoises, while enjoying the scenery.
Funds collected via the Botaneco Garden Plant A Seed,
Grow A Forest initiative will be channelled to plant selected Malaysian
rainforest trees at the lakeside area to provide shade at the seating area to
encourage people to stay longer to take in more of nature, while helping reduce
carbon emission.
“Botaneco Garden is a nature-inspired personal care range
and we are so pleased to be able to inspire people through nature via the Plant
A Seed, Grow A Forest environmental initiative. Partnering with DBKL to plant
rainforest trees at Taman Antarabangsa Bukit Jalil will help us get our message
of loving and respecting nature to more people. We hope that our customers will
support this initiative, and visit Taman Antarabangsa Bukit Jalil to see what
they have contributed to,” said Ms Michelle Yeap, Marketing Manager, Health & Beauty, South
East Asia Guardian Health & Beauty Sdn Bhd.
Botaneco Garden
and DBKL are upping the engagement levels with the public for this campaign by
crowdsourcing ideas on the Malaysian rainforest trees that will be planted at
the site through the ‘Pick A Tree’ interaction on the Guardian Malaysia
Facebook page, and the Botaneco Garden Instagram of mybotanecogarden.
The five
shortlisted trees are Diospyros pilosanthera (Kayu Arang), Shorea
roxburghii (Meranti temak nipis), Hydnocarpus spp. (Setumpol), Dryobalanops
aromatica (Kapur) and Parashorea densiflora (Gerutu Pasir).
“DBKL is steering
Kuala Lumpur Towards 70 by 30 because conserving the environment is important
to combat climate change, to improve quality of life within the city and by
bringing more of nature into the city. We have 17 large city parks that we
manage and operate so that there are green lungs and natural recreational
pockets throughout Kuala Lumpur. We appreciate the effort by Botaneco Garden to
raise awareness on the importance of planting trees to reduce carbon emission,
and get more of the public engaged and invested in the type of trees being
planted. We invite city dwellers to head to any of our city parks. We hope that
you will be delighted by what you see, and be inspired to take small steps to
reduce carbon emission in your life, starting with planting a seed to grow a
forest,” said Norhaslinda Nordin, Director of Corporate Planning Department,
DBKL.
In conjunction with the 62nd Merdeka
celebration, Botaneco Garden will be offering 62% off the second product
purchase, at all Guardian stores and on the Guardian e-store.
“We’re making it more attractive for consumers to support
Botaneco Garden’s Plant A Seed, Grow A Forest environmental initiative with
DBKL by offering this very special offer during the Merdeka month. We hope that
through this effort we can celebrate Merdeka, while improving the environment
and creating more appreciation of nature in Kuala Lumpur,’ said Ms Michelle
Yeap in closing.
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